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Thursday, October 8, 2026
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The Cadillac F1 team Adopts Apollo Program Playbook to Build Squad from Scratch for Melbourne Startline.

Just over twelve months in the past at the Nevada Grand Prix, the Cadillac racing team were finally awarded the green light as Formula One’s most recent entry for 2026. Building the organization from nothing has entailed a hectic pace of work that the principal, Graeme Lowdon, has compared to the Apollo moon landing. As Formula One converges on the Vegas strip this weekend, Cadillac are aware time is getting tight.

The Race Against Time to Australia

At the final race of the championship to be held in the America, with just over 100 days to go before they make their debut for the inaugural time in Melbourne at the first race of 2026, the Cadillac F1 project have come on in leaps and bounds but, in what must seem like a never-ending endeavor, they are conscious there will not be adequate time.

The technical director, Nick Chester, came aboard the nascent operation in early 2023 soon after it was established, when the organization were without even an approved entry. He has been at its heart from that point and gets a knowing grin when thinking about the experience.

“You might get five minutes reflecting at what the team has achieved and go: ‘Incredible, isn’t this fantastic what we have built in less than three years,’” he says. “And then the following moment you think: ‘Yeah, we still have a significant amount to do.’”

A One-of-a-Kind Task

Chester had success at the Renault team in Fernando Alonso’s championship-winning campaigns of 2005/2006 and was in charge of technical development at the then-new Mercedes-Benz Formula E team, but no previous experience has truly matched the task of launching the quintessentially American Cadillac name, a manufacturer-backed entry supported by the parent company, General Motors Corporation, into the pinnacle of motorsport.

“Creating an grand prix team from scratch, how often do you get the opportunity to do that?” he observes. “It is like nothing else. In an well-set team you won't have the opportunity to change cultural approach.”

With each passing day that elapses minds are sharper on the impending decisive point in the Australian GP and expectations are being set realistically.

“It's reasonable to expect that any new team coming in is likely to start at the back but just making it to the starting line will be an accomplishment in itself,” Graeme Lowdon stated this year and while Nick Chester echoed this he felt the organization had a reputation to build as well.
“Our primary goal we intend to prove is that we should be there,” Chester explains. “So we turn up and we perform competently. We want to show that we are a serious contender performing the right things on the race track. When we prove that we’re really credible, then we aim to demonstrate forward movement subsequently.”

Driver Lineup and Team Building Drive

In the summer they recruited Checo Pérez and Bottas as their racers for the 2026 season, a tandem notable for their priceless expertise in competing at the front in two championship-winning squads, Red Bull and Mercedes, and Valtteri Bottas expressed the sentiment of combative optimism.

“Of course, we have a realistic outlook,” he said. “There’s going to be a mountain of work to do, and it will likely be most likely a difficult start, because it is F1. But we aren't joining to stay at the back. I believe with this setup, with this team, these personnel, there is every reason that we won't be able to advance swiftly to a competitive level and enjoy some success.”

To realize that ambition recruitment has been in full swing, with employees now reaching in excess of 400 and intended to hit the target of 600 rapidly. Complementing their present headquarters at Silverstone, the organization are in the phase of completing an HQ at the Fishers location in Indianapolis and there is the GM works in North Carolina, where they are constructing the facility to build the new engine, set for the 2029 season – for now they will use Ferrari power units – and the Toyota wind tunnel in Germany. It is a intricate structure, different from the movement in F1 for more centralization, and has prompted the fresh organizational mindset to which Chester referred to.

Apollo Model

“It's closely based on the Apollo program,” remarked the team principal ahead of the Silverstone race in mid-season. “We’re realistic, we know how difficult it is. The deadlines, are incredibly tight. Alright, it's not a space expedition, but the pressure is comparable.”

So they have adopted, as opposed to the traditional management structure, a decentralized management akin to that of Nasa’s, where there were a range of Apollo teams all working on distinct elements of the mission across a different facilities.

“If you have to go through a protocol where someone has a problem and they escalate it to their team leader, that supervisor talks to a leader somewhere else, it goes back down the chain, the process is very slow,” notes the CTO. “So we empower team members to really get on with it. Moving away from management approval for all decisions is much smoother and quicker.”

Upcoming Challenges

The success of this flexible strategy will be evaluated in the pressure of racing next season and there is a considerable amount at stake for F1, too. The Cadillac team have taken on as their reserve driver the 25-year-old American Colton Herta

About the author

Amanda Mooney

A digital strategist and culture writer with over a decade of experience in UK media, specializing in creative innovation and tech trends.

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